Rebranded all vertical digital & interactive assets. Meticulous digital template and guideline building: web content, case studies, white papers, e-books, social cards, battle-cards, digital ads, guidelines. A huge undertaking that is helping move the needle in brand consistency globally.
Art Director and designer on the agency team responsible for creative execution. Worked closely with agency Creative Director and Lenovo's Director of Global branding to assure brand consistency.