The Worst-Case Scenario: Survival Experience

Project Overview

Be prepared. Don’t panic. Have a plan. The Worst-Case Scenario: Survival Experience World Premiere Exhibit was based on the internationally bestselling book series The Worst-Case Scenario Survival Handbook. Featured a 76,000-ball pit as its centerpiece, a horizontal climbing wall, a train car jump, lock picking challenges, upside-down tic-tac-toe, and more—this kid-friendly experience immerses you in various challenges to build your survival smarts.

Conceptualized, art directed, designed, and implemented branding and creative marketing campaign working closely with Marketing Art Director (Barb Chotiner) to assure alignment through in-building experience and representation in the marketplace.

Creative Package

Logo and Sponsorship Lockup

Color Palette, Design Elements and Fonts

Illustrations assets from book

Illustrations assets from book

Website, Email and Social Media

Building Banners and Signage

In-building Marketing Signage

Digital Billboards

Banner Advertisements

Digital Display Advertisements

Print Advertisements

Promotional Materials

Pop-up Banner and Step & Repeat for promotional events