If you could go anywhere, where would YOU go? Explore new world through an epic Virtual Reality library, available on the FREE Franklin Institute mobile app. Campaign to drive app downloads for VR library.
Visual concept: A photo of someone young and good-looking holding a phone in front of themselves and looking at it (shot looking at the back of the phone so we don’t see the screen but do see the person’s face). Their expression is one of wonder and amazement. Behind and surrounding this guest, we see the screenshots from our VR library—from the flight deck of the endeavor space shuttle, inside the Chernobyl control room, alongside the curiosity rover.
As creative director and design on this project, I worked closely with our Marketing to conceptualize and strategize, chose models, stills from VR libraries, art directed the photoshoots, and designed all digital advertisements.