Lenovo Tech World 2015

Project Overview

Lenovo Tech World 2015 was the company’s first exclusive global event for media, partners, customers and suppliers held in Beijing, China. Demonstrating its vision of computing and emerging technology for the future as well as current innovations via new product announcements.

Art Director and designer on the agency team responsible for contributing and creating impactful experiential and brand activation, environmental and structural applied art, pre-event comms, evening event branding, concept/theme development, project management and organization. Worked closely with agency Creative Director and Lenovo's Director of Global branding to assure brand consistency and alignment.