The Worst-Case Scenario: Survival Experience
Project Overview
Be prepared. Don’t panic. Have a plan. The Worst-Case Scenario: Survival Experience World Premiere Exhibit was based on the internationally bestselling book series The Worst-Case Scenario Survival Handbook. Featured a 76,000-ball pit as its centerpiece, a horizontal climbing wall, a train car jump, lock picking challenges, upside-down tic-tac-toe, and more—this kid-friendly experience immerses you in various challenges to build your survival smarts.
Conceptualized, art directed, designed, and implemented branding and creative marketing campaign working closely with Marketing Art Director (Barb Chotiner) to assure alignment through in-building experience and representation in the marketplace.
Creative Package
Logo and Sponsorship Lockup
Color Palette, Design Elements and Fonts
Illustrations assets from book
Illustrations assets from book
Website, Email and Social Media
Building Banners and Signage
In-building Marketing Signage
Digital Billboards
Banner Advertisements
Digital Display Advertisements
Print Advertisements
Promotional Materials
Pop-up Banner and Step & Repeat for promotional events
